Tourism 4.0

MINDS Objectives

The main goal of the MINDS project is to contribute to the recovery of the tourism sector in Europe and overcome some of the challenges brought by the COVID-19 crisis. To do so, the specific objectives of the project are:

  • to raise awareness of tourism SMEs on Digital Transformation
  • to intensify the upskilling and reskilling capacities of tourism workers by improving their digital skills
  • to contribute to the definition and adoption of homogenised COVID-safety protocols in the tourism industry at European level
  • to strengthen international cooperation among stakeholders of the tourism sector

The MINDS project targets tourism workers in general but specifically focuses on supervisors and skilled craft workforce working in SMEs located in rural or isolated areas. The project pays particular attention to gender equality and addresses differences in relation to the access and use by underrepresented groups to the training programmes that are put in place. The project also focuses on adults with a low level of skills, knowledge and/or competences. In addition, the project is implementing trainings and workshops on COVID-19 safety protocols open to anyone within the tourism sector.

Training Programme

The MINDS training programme consists of three different independent modules. Participants can take one, two or all modules. First two modules will be blended courses with on-line classes and one day face-to-face workshop.

Digitalization in Tourism

Blended module, 1-day on-line sessions and one day face-to-face workshop.
Digital skills are becoming ever more essential in the tourism sector with the growing introduction of technological innovations that are drastically modifying the ways staff work. At the same time, customer experiences have evolved alongside the rise of technological advancements in the industry. As a result, customer expectations are higher and operators need skilled staff who are able to respond to the demands of more tech-savvy guests. Therefore, employees need to be at ease with digital devices to undertake their job. Upskilling and reskilling of tourism workers is thus necessary for companies of the sector to have a digitally proficient workforce. Also, to ensure the employability and job opportunities of adults within the tourism sector, it is necessary to reduce the digital gap (both at generational and regional levels).

Safety Protocols and COVID-19 Adaptation

Blended module, 1-day on-line session and one day face-to-face workshop.
As a consequence of the COVID-19 crisis, some strict safety protocols have been put in place throughout the whole territories in order to promote safe destinations for both tourists and residents. It is therefore necessary to ensure an efficient training of all workers of the tourism industry on such protocols. For European tourism sector to recover from the COVID-19 crisis and for Europe to maintain its competitiveness and leadership at worldwide level, it is necessary for tourist destinations to be smart, sustainable and safe.

International Module

On-line session.
The aim of this module is to strengthen transnational cooperation between tourism industry stakeholders

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.